White Label SEO Reporting Tools in 2026: 11 Compared

Agencies searching for white label SEO reporting usually want one thing: reports and dashboards clients see under the agency’s name, delivered on a schedule without manual work. The catch is that “white label” means different things. Some vendors remove their logo and stop there. Others add a custom domain for the client portal and a custom sending address for emails.

This list covers eleven tools where white-labeling is real, and notes for each which plan or add-on unlocks it and what that costs on 9 October 2026. Tools with no white-label option are left out.

The tools

1. LeakyFunnel: SEO diagnosis now, white-label reports coming

LeakyFunnel is our own early-access product. Today it maps a client’s site, overlays Search Console, GA4 and backlink data, and runs a one-click SEO audit that flags content decay, cannibalization and quick wins, which is the analysis behind a good report. Branded, white-label client reports are in development, so if you need to send branded PDFs today, use one of the tools below alongside it.

Join the LeakyFunnel waitlist →

Disclaimer: we own LeakyFunnel (which is how we know it’s good).

2. AgencyAnalytics: white-label on every plan

The price is $20 per client per month, and every plan includes a white-labeled client portal with a custom domain and email, unlimited users and reports, and 85+ integrations. Rank Tracker ($41.67/month annual per 500 keywords) is an add-on. Volume pricing starts at 25+ clients. There’s a 14-day trial. Per-client billing gets expensive for agencies with many small clients. See our AgencyAnalytics alternatives.

3. DashThis: flat dashboards, branding included

White labeled dashboards, a custom domain and a custom email come with all four plans. Individual is $44/month ($528/year) for 3 dashboards; Professional $139 (10 dashboards); Business $279 (25); Standard $429 (50). Users are unlimited. The limit is dashboard count, so the plan you need depends on client count.

4. Swydo: unlimited clients, pay per data source

One plan, €69/month including 10 data sources, with €4.50 per source after that. White-labeling, unlimited clients and users, and client portals are included. Annual billing takes 10% off. Costs climb with the number of connected accounts, not clients.

5. SEOptimer: branded audit reports

White-label PDF reporting starts at Pro: $39/month, or $29.25/month billed annually ($351/year), with 10 crawls a month and 3 users. Starter ($29/month) doesn’t include it. These are website audit reports rather than multi-channel dashboards, which suits lead-generation and onboarding audits.

6. SE Ranking Agency Pack: the add-on route

The Agency Pack costs $69/month on annual billing and adds white-label reporting and 30 client seats to an SE Ranking plan. Core, the entry plan, is $103.20/month annual ($129 monthly) for 10 projects. You get rank tracking, audits and backlink checks in the same product, but you need both the plan and the pack.

7. Raven Tools: tiered branding

Raven’s site was active on 9 October 2026. Lower plans brand the subdomain, email and report. Full white-label with custom domains starts at Grow ($139/month). Small Biz is $39/month, Start $79, Thrive $249 and Lead $399.

8. ReportGarden: white-label on the higher tier

Standard is $75/month for 5 clients, and Professional is $125/month for 10 clients. The product page lists white-labeling, sharing and automation on Professional and Custom, so the cheaper plan won’t brand reports. Only data sources used in reports count toward billing.

9. Databox: white-label as an add-on

Databox’s Agency plan starts at $79/month on annual billing with unlimited users and 20 base data sources; account packs are $20/month each. White-label branding is a separate $80/month add-on. Together that’s well above DashThis for the same job, so it makes sense when you want Databox’s goals and alerts as well.

10. Semrush Pro Reports: for existing Semrush users

Semrush’s My Reports white-labeling sits in the Pro Report add-on at $20/month, which is separate from a Semrush plan (the SEO plan was $117.33/month on annual billing). Semrush documents a custom sender address and removal of Semrush branding. See Semrush alternatives if the base plan is the sticking point.

11. BrightLocal: white-label for local SEO

BrightLocal’s help center says white-labeling is available on all three paid plans, with a logo, brand colors and custom domain. The tool is for local SEO: citations, local rankings and reviews. Track is $31/month for one location (Manage $40, Grow $49), and the price rises with location count. It isn’t a general SEO reporting tool.

12. Whatagraph: the premium end

Max starts at €999/month, billed annually, and includes white-label reports, unlimited users and reports, and a dedicated success manager. A custom report domain is on the custom-priced Prime plan. The price puts it out of reach for small agencies.

Quick comparison

How to choose

1. Decide what white label must cover. Logo only, or domain and sending email too. Agencies that email reports from their own address need to check that line.
2. Match billing to your client list. Per-client, per-dashboard and per-source pricing give very different totals for 10 clients with many channels versus 40 with one.
3. Add up the add-ons. Databox, Semrush and SE Ranking charge separately for white-labeling.
4. Match report type to the job. Audit PDFs, local SEO and multi-channel dashboards are different products.
5. Check the trial. Most of these list 14-day trials; branded exports are the first thing to try.