Hyros Alternatives in 2026: 9 Attribution Tools Compared

Hyros is an ad-tracking tool that, per its own site, captures sales Meta and Google miss and sends that data back to the ad platforms. It’s built for direct-response advertisers: info products, coaching, agencies and ecommerce with multi-step funnels.

People look for alternatives for structural reasons, not because the tool is bad:

• Pricing isn’t self-serve. The Hyros homepage shows no price and points to a setup call. Hyros’ own blog says a demo call comes before purchase.
• Cost scales with tracked revenue. Per that blog, Business starts at $230/month on an annual plan and steps up with monthly tracked revenue.
• The guarantee comes with conditions. Hyros says it guarantees a 20-30% ROI improvement within 90 days or you don’t pay. That is Hyros’ claim, and the terms are agreed on the call.
• It’s ad-tracking first. If you want profit reporting, a Shopify dashboard or a data warehouse, other tools cover that.

Here’s how the main alternatives compare. For a wider view see our guides to marketing attribution software and server-side tracking tools.

The alternatives

1. LeakyFunnel: Hyros-style attribution, coming

LeakyFunnel is our own early-access product. Today it maps your site, overlays Search Console, GA4 and backlink data, and runs a one-click SEO audit that flags content decay, cannibalization and quick wins. Ad attribution and funnel views that connect ads, email and purchases are in development; if you need Hyros-style call and ad attribution today, use one of the tools below. If you also care about organic search, which most attribution tools ignore, the waitlist is free.

Join the LeakyFunnel waitlist →

Disclaimer: we own LeakyFunnel (which is how we know it’s good).

2. Cometly: ad tracking with conversion sync

Cometly is the closest in approach. It uses a pixel plus server-side tracking and multi-touch attribution, sends events back via a Conversion API, and has 70+ integrations. It prices by monthly pageviews and doesn’t publish a figure, so you’ll get a quote. Its pricing page now says it’s built for B2B SaaS, which matters if you sell physical products.

3. Wicked Reports: LTV and cohorts

Wicked Reports prices by annual revenue band (up to $2.5M): Measure is $499/month, Scale $699 and Maximize $999. Enterprise starts at $4,999/month. It’s built around cohort and lifetime value reports, with an AI add-on at $199/month on lower tiers. The entry price is higher than most tools here.

4. ThoughtMetric: price on the page

ThoughtMetric publishes its pricing: $99/month for 25,000 pageviews on monthly billing, with two months free on annual plans and a 14-day trial. Every feature is on every plan, including multi-touch attribution, server-side tagging and unlimited users. It’s pageview-priced, so very high-traffic sites should check the next tiers.

5. SegMetrics: funnels for course and info businesses

SegMetrics ties your email platform, checkout and ad data together. Launch is $57/month, Grow $197 and Scale $397, priced by active contacts, with a 14-day trial and a 30-day money-back guarantee. It’s the cheapest full-funnel option here, and it supports 100+ integrations according to its pricing page. The higher tiers add server-side tracking.

6. Triple Whale: Shopify dashboard first

Triple Whale has a free plan (up to 10 users, first and last click). Paid plans add multi-touch attribution, an SQL editor and its Moby AI. Prices depend on annual GMV, and paid plans are 12-month subscriptions. It didn’t show dollar amounts when we read the page. See our Triple Whale alternatives guide.

7. Northbeam: for bigger budgets

Northbeam lists Starter at $1,500 and Professional at $3,500 a month, with custom Growth and Enterprise tiers and a demo for every plan. Per its page, price is informed by pageview volume. Incrementality and MMM+ are optional add-ons. It’s out of range for small advertisers, and month-to-month terms apply only to Shopify brands on Starter, with annual terms on higher tiers.

8. Polar Analytics: a warehouse behind the numbers

Polar gives each customer a dedicated Snowflake database and a first-party pixel, with unlimited users. Prices follow annual GMV and no dollar amounts are public. It’s more of a data platform than an attribution-only tool.

9. Rockerbox: enterprise measurement

Rockerbox combines multi-touch attribution, marketing mix modeling and incrementality testing. Its site says it’s owned by DV and quotes 1-2 weeks for testing and 6-8 weeks for MTA or MMM setup. There’s no public price, only demos.

10. CallRail: call tracking

If the Hyros feature you want is tracking phone leads, CallRail is the focused option. Lead Tracking is $50/month (5 numbers, 250 minutes, recording), and $95 adds form tracking and multi-touch reporting. Annual billing saves up to 10%. It doesn’t track ad spend across channels, so it’s usually a companion tool.

Quick comparison

How to choose

1. Match the tool to your business model. Info products and coaching fit SegMetrics and Wicked Reports. Shopify fits Triple Whale, Polar and Northbeam.
2. Ask what the price scales with: revenue, pageviews, contacts or GMV. Growth in the wrong metric can double your bill.
3. Check contract terms. Triple Whale’s paid plans are 12-month subscriptions. Cometly says it moves you up a tier automatically if you pass 90% of limits.
4. Get a trial or a call where you can. ThoughtMetric, SegMetrics and CallRail offer trials. Hyros and Northbeam need a demo.
5. If you use a lot of phone sales, add call tracking rather than expecting an ad tool to cover it.