Triple Whale Alternatives in 2026: 8 Shopify Analytics Tools

Triple Whale is a Shopify-first dashboard that pulls ads, orders and email data into one view, adds its own tracking pixel and layers on its Moby AI assistant. It has a free plan, which is why many stores start there.

The reasons to look elsewhere are mostly structural:

• Paid prices aren’t shown. Foundation and Automate are booked through a walkthrough, and the price depends on your annual GMV.
• Paid plans are 12-month subscriptions. You can pay monthly or annually, but the term is a year.
• The free plan is limited. It caps users at 10, keeps 12 months of data and offers first and last click attribution only. Multi-touch attribution and the SQL editor start on Foundation.
• You may want a different job done. Profit, LTV, retention or a warehouse each have a specialist.

If you came from a Hyros comparison, our Hyros alternatives guide covers the direct-response side. This one focuses on ecommerce stores.

The alternatives

1. LeakyFunnel: site and SEO analytics, with e-commerce attribution coming

LeakyFunnel is our own early-access product. Today it maps your store’s pages and internal links, overlays Search Console, GA4 and backlink data, and runs an SEO audit for content decay, cannibalization and quick wins. Attribution across ads, email and purchases is in development, so for paid-media attribution today, use one of the tools below. If organic search is a big channel for you, it covers what Triple Whale-style dashboards mostly leave out.

Join the LeakyFunnel waitlist →

Disclaimer: we own LeakyFunnel (which is how we know it’s good).

2. Polar Analytics: warehouse-first

Polar gives each customer a dedicated Snowflake database and a pre-built ecommerce semantic layer, plus a first-party pixel, unlimited users and a dedicated success manager. It offers a Core plan and a custom stack, priced by annual GMV, with no dollar amounts shown. You also get incrementality testing and Klaviyo audiences as separate products. It’s heavier than a dashboard app, and it suits brands with an analyst or a BI team who will use the warehouse.

3. Northbeam: attribution for bigger budgets

Northbeam lists Starter at $1,500 and Professional at $3,500 a month. Growth and Enterprise are custom, and every plan needs a demo. It’s built around multi-touch attribution, with optional incrementality and MMM+. The Professional tier supports any ecommerce platform, not just Shopify. It’s expensive for stores under seven figures.

4. Lifetimely: profit and LTV

Lifetimely, now run by Amp, is free up to 50 orders a month. The 501 to 3,000 order tier is $149/month, and the top tier (25,000+ orders) is $999. Paid plans include profit and loss, lifetime value, CAC and attribution reports, with a 14-day trial. Amazon data is a $75/month add-on. It’s less about ad optimization than Triple Whale, so media buyers may want a second tool. Extra Profit Agent credits cost $49/month for 20,000.

5. Peel Insights: retention and cohorts

Peel focuses on customer analytics: cohorts, segments, retention and subscription data. Core is $179/month on annual billing or $199 monthly, rising by order volume to $449 and $809 at higher tiers. The 7-day trial needs no card. Every tier gets the full platform. It’s not an ad attribution tool, so pair it with one if you spend on paid media. Its connectors cover Shopify, Amazon, GA4 and ad networks.

6. ThoughtMetric: attribution with a posted price

ThoughtMetric charges $99/month at 25,000 pageviews on monthly billing and gives every feature on every plan: multi-touch attribution, server-side tagging, conversion API, surveys and unlimited users. A 14-day trial is included. It’s the simplest like-for-like price check against Triple Whale’s attribution.

7. BeProfit: profit across channels

BeProfit tracks expenses, shipping, fulfillment, discounts and fees across Shopify, Amazon and WooCommerce, with multi-store views. All plans include a 14-day free trial. We couldn’t see plan prices on its pricing page, so confirm before you commit. BeProfit’s results claims (such as profit gains in three months) are its own.

8. Cometly: ad tracking, but check the fit

Cometly offers pixel and server-side tracking, multi-touch attribution and a Conversion API, priced by monthly pageviews with no public figure. Its pricing page now says it’s built for B2B SaaS, so an ecommerce store should ask how it handles orders and products.

9. Hyros: the attribution specialist

Hyros says it recovers sales that Meta and Google miss and sends them back to the platforms. Its blog lists the Business plan from $230/month on an annual plan, and a demo call comes first. It’s strong for long windows and complicated funnels, but it’s not a profit dashboard.

Quick comparison

How to choose

1. Name the job. Profit points to BeProfit or Lifetimely, retention to Peel, attribution to ThoughtMetric or Northbeam, a warehouse to Polar.
2. Compare on your numbers. Orders, pageviews and GMV all price differently, so run your own figures through each calculator.
3. Count contract terms. Triple Whale’s paid plans are 12 months. Peel and ThoughtMetric offer monthly options.
4. Use trials where they exist. Lifetimely, Peel, ThoughtMetric and BeProfit all have one.
5. Remember tracking quality depends on setup, not just the tool. See our server-side tracking guide for that layer.