Best Email Deliverability Tools in 2026: 11 Options, Prices Checked
Eleven email deliverability tools for placement tests, DMARC, monitoring and warm-up, compared by job and entry price, checked 11 October 2026.
Quick picks
Google Postmaster Tools
Best for anyone sending to Gmail who needs their real spam rate and compliance status
checked 11 Oct 2026
GlockApps
Best for inbox placement tests plus DMARC reports in one subscription
checked 11 Oct 2026
MxToolbox
Best for DNS and blocklist monitoring with alerts
checked 11 Oct 2026
EasyDMARC
Best for small teams moving DMARC from p=none to enforcement
checked 11 Oct 2026
dmarcian
Best for a cheap paid DMARC report service for one or two domains
checked 11 Oct 2026
Valimail
Best for seeing every service that sends as your domain, free
checked 11 Oct 2026
Microsoft SNDS
Best for senders with their own IPs who mail Outlook.com and Hotmail users
checked 11 Oct 2026
MailReach
Best for cold-email teams that want warm-up and spam tests together
checked 11 Oct 2026
lemwarm
Best for lemlist users, or solo senders who want cheap warm-up
checked 11 Oct 2026
Validity Engage (formerly Everest)
Best for large email programs that want placement, reputation and competitor data in one enterprise platform
checked 11 Oct 2026
“Deliverability tools” covers several different jobs, and most tools only do one or two of them well:
- Inbox placement testing: send a test to seed mailboxes and see whether it lands in the inbox or spam.
- DMARC reporting: read the reports Gmail, Yahoo and Microsoft send about your domain, and see who’s sending as you.
- DNS and blocklist monitoring: get alerts when a record breaks or an IP or domain lands on a blocklist.
- Reputation dashboards: see what mailbox providers think of you, straight from the provider.
- Warm-up: build sending history for new cold-email mailboxes.
Start with the free ones. Run your domain through our email deliverability checker to check SPF, DKIM and DMARC, and set up Google Postmaster Tools. Then pay for whichever gap is left. If you’re not sure what that gap is, our email deliverability audit checklist walks through it.
Quick comparison
| Tool | Main job | Entry price (11 Oct 2026) | Free option | Billing basis |
|---|---|---|---|---|
| Google Postmaster Tools | Gmail reputation and compliance | Free | Free | — |
| GlockApps | Placement tests, DMARC | $59/mo annual, $85 monthly | Free plan (2 test credits) | Per account |
| MxToolbox | DNS and blocklist monitoring | $129/mo | Free (1 domain) | Per account |
| EasyDMARC | DMARC management | $35.99/mo annual, $44.99 monthly | Free trial | Per account (2 domains) |
| dmarcian | DMARC reports | $19.99/mo annual, $24 monthly | Personal plan, 30-day trial | Per account (2 domains) |
| Valimail | DMARC visibility and enforcement | Monitor free | Free | Enforce via sales |
| Microsoft SNDS | Outlook.com IP reputation | Free | Free | — |
| MailReach | Warm-up and spam tests | $25/mailbox monthly, $20 annual | — | Per mailbox |
| Warmy | Warm-up | From $49/mo | 7-day trial | Couldn’t confirm |
| lemwarm | Warm-up | $24/mo yearly, $29 monthly | Included with lemlist | Per email address |
| Validity Engage | Enterprise placement and reputation | Contact sales | — | Custom |
The tools
1. Google Postmaster Tools: best free starting point
Postmaster Tools is Google’s own dashboard for mail sent to personal Gmail accounts. After you verify your domain with a DNS record, it shows your user-reported spam rate, authentication results, delivery errors and whether you meet Google’s sender requirements.
It costs nothing and it’s the only place to see the spam rate Google actually enforces against: keep it below 0.1% and never at 0.3% or higher (see our Gmail, Yahoo and Outlook sender requirements guide).
Limitation: it covers Gmail only, and Google says data may not appear on days when your volume is too low. Small senders often see empty charts.
2. GlockApps: best for placement tests plus DMARC
GlockApps sends your message to seed addresses across major mailbox providers and reports where it landed. It also includes a DMARC analyzer, uptime monitors and IP reputation monitors.
- Free: 2 spam test credits and 10,000 DMARC messages.
- Essential: $59/month billed annually ($708/year), or $85 month to month. 360 spam test credits and 600,000 DMARC messages.
- Growth: $99/month annual ($142 monthly) with 1,080 credits and 5 users.
- Enterprise: $129/month annual ($185 monthly) with 1,800 credits and 10 users.
Limitation: seed tests show where mail lands in test mailboxes, which can differ from your real subscribers’ inboxes, because providers also weigh each recipient’s engagement.
3. MxToolbox: best for DNS and blocklist monitoring
MxToolbox is best known for its free lookup tools. Its paid plans monitor your setup continuously and alert you when something breaks.
- Free plan: weekly blacklist monitoring for one domain.
- Delivery Center: $129/month. 5 domains, 500,000 messages, 30 inbox placement analyses a month, DMARC reports, SPF/DKIM/DMARC configuration analysis, blacklist monitoring, mail flow monitoring and BIMI management.
- Delivery Center Plus: $399/month adds 100 placement analyses, 5 million messages and SPF flattening.
The pricing page didn’t show an annual discount.
Limitation: $129 is a big step up from free if you only need blocklist alerts.
4. EasyDMARC: best for getting to DMARC enforcement
EasyDMARC is built around moving a domain from p=none to quarantine or reject without blocking your own mail. Its platform includes DMARC reporting, sender insights and a DNS manager.
- DMARC Plus: $44.99 monthly, or $35.99/month billed annually. 2 domains, 100,000 emails a month, 3 months of history.
- DMARC Premium: $89.99 monthly ($71.99 annual). 4 domains and 1 year of history.
There’s a free trial with no card required, and free lookup tools, but no free plan on the pricing page.
Limitation: the 100,000-email entry cap is low for active marketing senders.
5. dmarcian: best low-cost DMARC reports
dmarcian turns DMARC aggregate reports into readable dashboards, and has the cheapest paid entry here.
- Personal: free for up to 2 non-business domains and 1,250 messages a month.
- Basic: $24 monthly, or $19.99/month billed yearly ($239.88). 2 domains and 100,000 messages a month.
- Plus: $240 monthly ($199 yearly). 8 domains and 1 million messages.
- Enterprise: $600 monthly ($499 yearly). 15 domains and 5 million messages.
Paid plans come with a 30-day trial.
Limitation: the free plan is limited to personal, non-business use, and the jump from Basic to Plus is steep.
6. Valimail: best free sender inventory
Valimail Monitor is free. It shows the services sending email as your domain, identified by name. The paid Enforce plans (Starter, Premium and Enterprise) automate the move to DMARC enforcement, and Amplify adds BIMI. Valimail also offers free domain, SPF, DKIM and BIMI checkers.
Limitation: every paid tier is priced through sales, so you can’t compare costs until you talk to them.
7. Microsoft SNDS: best for Outlook.com reputation
Smart Network Data Services is Microsoft’s free portal showing how Outlook.com sees the IP addresses you send from, including data on individual IPs and the Junk Email Reporting Program, which sends you reports when recipients mark your mail as junk. Microsoft moved SNDS to a new portal in September 2026, and network access now expires 10 months after approval or migration, so you have to re-confirm ownership.
Limitation: it’s IP-based. You have to own or be responsible for the IPs, so it’s of little use if you send through a shared pool on a platform like Mailchimp.
8. MailReach: best warm-up plus spam testing for cold email
MailReach combines automated warm-up with spam tests, aimed at teams sending cold email from Google Workspace and Microsoft 365 mailboxes. Its all-in-one plan includes domain and inbox health checks for blacklists, SPF, DKIM and DMARC.
- All-in-one: $25 per mailbox per month billed monthly, or $20 billed annually, with 20 spam test credits.
- Spam test credits only: 200 credits for $210 a month.
Limitation: costs scale with every mailbox you warm, which adds up for agencies running dozens.
9. Warmy: best managed warm-up
Warmy’s pricing page shows “plans starting from $49/month,” with separate plans for B2B senders (Google Workspace and Microsoft 365 recipients) and B2C senders (Gmail, Yahoo and Outlook recipients). Warmy says plans include its warm-up network, a seed list for engagement testing, DMARC monitoring, email verification, Postmaster data integration and 24/7 support. There’s a 7-day free trial with no card.
Limitation: the page didn’t list tier limits or billing basis beyond the starting price. We couldn’t confirm what $49 includes.
10. lemwarm: best cheap warm-up, free with lemlist
lemwarm is lemlist’s warm-up tool, sold on its own or included with every lemlist plan.
- Essential: $29 per email address a month, or $24 billed yearly.
- Smart: $49 ($40 yearly), adding personalized warm-up emails using your real templates.
lemlist’s Email plan, which includes lemwarm, is $69 a month or $55 billed yearly.
Limitation: like all warm-up tools, it builds sending history but can’t fix a bad list or broken authentication.
11. Validity Engage (formerly Everest): best for large programs
Validity’s Everest URLs now redirect to Validity Engage, which combines inbox placement, sender reputation, live email monitoring and competitor data, and now includes Litmus. Validity says Engage is priced on the features and scale you need.
Limitation: there’s no public pricing, and it’s built for large brands, not small senders.
For the address-checking stage of an email workflow, compare our email verification APIs guide. It distinguishes classification results, credit policies and integration requirements.
How to choose
- Start with the free tools. Postmaster Tools, a DNS check and a free DMARC plan answer most “why is my mail in spam?” questions before you spend anything.
- Pick by the job, not the feature list. If you don’t know whether you’re authenticated, get a DMARC tool. If you are authenticated but suspect spam-folder placement, get placement tests. If you run your own IPs, add SNDS and blocklist monitoring.
- Only buy warm-up for cold email. It suits new mailboxes and domains used for outreach. Newsletter and ecommerce senders get more from list cleaning.
- Check how pricing scales. DMARC tools charge by domain and message volume, and warm-up tools by mailbox. Cost out your real numbers before choosing.
- Don’t rely on one placement test. Seed results vary between runs. Watch trends alongside Postmaster Tools data.
FAQ
- What is the best free email deliverability tool?
- Google Postmaster Tools, because it shows your actual Gmail spam rate and whether you meet Google's bulk-sender requirements. Pair it with a free DNS check (such as the MarTech Verdict email deliverability checker) and, if you have your own sending IPs, Microsoft SNDS.
- What's the difference between a placement test and a DMARC tool?
- A placement test sends a message to a set of seed mailboxes and reports whether it landed in the inbox, spam or the promotions tab. A DMARC tool reads the aggregate reports mailbox providers send about your domain, showing which services send as you and whether they pass SPF and DKIM. One tells you where mail lands; the other tells you whether it's authenticated.
- Do I need an email warm-up tool?
- Mainly if you're sending cold email from new mailboxes or domains. Warm-up tools exchange messages with a network of other mailboxes to build sending history. They don't fix authentication, poor lists or high complaint rates, and newsletter or ecommerce senders usually don't need them.
- How much do email deliverability tools cost?
- On 11 October 2026, entry prices ranged from free (Google Postmaster Tools, Microsoft SNDS, Valimail Monitor, and free tiers at GlockApps, MxToolbox and dmarcian) to $129/month for MxToolbox Delivery Center. Warm-up tools charge per mailbox, from $20 to $25 a month at MailReach. Validity Engage and Valimail's paid plans are sold through sales.
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